Reimagine your life with fewer HAE attacks.
What if patients with Hereditary Angioedema could see a world of new experiences around them? Suddenly, they get a glimpse of the unfamiliar. This rare disease campaign transforms these patients and the world they're walking through.
Client
Shire
Agency
minds + assembly
Role
Nico Traut: Associate creative director
Project
360 HCP Campaign
Concepting