BEST VIEWED HORIZONTALLY

The Museum of Missed Opportunities in HAE.

For patients with hereditary angioedema (HAE), too many moments feel out of reach. Planning ahead is impossible. We created a Museum of Missed Opportunities that puts the moments hereditary angioedema takes from patients on display. Patients are shown admiring a moment they could have experienced had their disease not interfered. Finally, HCPs understood the depth of what’s at stake for their patients with HAE between attacks.

Client

Shire

Agency

minds + assembly

Role

Nico Traut: Art Director/Conceptor

Project

360 DSE Campaign + Activations

360 CAMPAIGN

Digital, Print and Convention

CONCEPTING