BEST VIEWED HORIZONTALLY
The Museum of Missed Opportunities in HAE.
For patients with hereditary angioedema (HAE), too many moments feel out of reach. Planning ahead is impossible. We created a Museum of Missed Opportunities that puts the moments hereditary angioedema takes from patients on display. Patients are shown admiring a moment they could have experienced had their disease not interfered. Finally, HCPs understood the depth of what’s at stake for their patients with HAE between attacks.
Client
Shire
Agency
minds + assembly
Role
Nico Traut: Art Director/Conceptor
Project
360 DSE Campaign + Activations