UC has many symptoms that have a profound impact on patients’ lives. None is more impactful than bowel urgency. Unfortunately, doctors had no clinical tools to address the symptom and it fell out of conversation. That changes with Omvoh, the first UC treatment proven to achieve remission and reduce bowel urgency.

‘Urgency is always urgent’ puts the reality of bowel urgency on display. By showing urgency actually happening we were able to elevate the need to address the symptom. Achieving real remission means doctors need to go a step further and control urgency.