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Reimagine Your Life with HAE

Reimagine your life with fewer HAE attacks.

What if patients with Hereditary Angioedema could see a world of new experiences around them? Suddenly, they get a glimpse of the unfamiliar. This rare disease campaign transforms these patients and the world they're walking through.

Client

Shire

Agency

minds + assembly

Role

Nico Traut: Associate creative director

Project

360 HCP Campaign
Concepting

Motion

30sec OLV

Stills

DIGITAL +

PRINT

Concepts

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